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SO HOW DOES IT WORK?
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| WordFlow is an automated on-line system for taking your marketing collateral from original agreed concept through all stages of production to distribution of the finished article. WordFlow can be accessed in real time, at any time, by all authorised parties in the process - your head office, your | agency, accredited translators, global, regional and local operations in any country, the studio and the printers. The system's key USP is its ability to integrate text in any language into the master artwork which then passes through an on-line check, amend and approval process, to final make-up and then to print. | |
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SIMPLIFIED WORKFLOW |
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The whole trail is fully traceable and audited, and incorporates automatic prompts to ensure that specific tasks are completed to agreed deadlines. Control of the budget, as well as the process, resides centrally. In-territory teams are no longer independently preparing their own collateral or implementing centrally-mastered material.
WordFlow enables remarkable time-lines and awesome economies of scale. With its built-in checks and prompts, and facility for instant on-line amendment and checking, it is possible to produce a multi-language item, from mastered concept to final print, in just 35 days.
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And efficiently batching-up all variants on a single print run can save enormous amounts of money. The most costly elements of printing - down time and set-up (often up to 40% of the print cost) - can be completely avoided.
With its just-in-time production and delivery capability, WordFlow can dramatically reduce print inventory costs, too. It also has the facility to store digitally a vast amount of collateral artwork, to be called off (and, if necessary, speedily amended) as and when required.
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