Mother Tongue Communications Limited

For any company operating in international markets, the production of unified multilingual marketing collateral - whether it's a local flier or a global product launch - can be a challenging task.

Mother Tongue Communications' WordFlow is a clear-thinking and robust methodology for managing co-ordinated, multilingual, multinational marketing material.

WordFlow is an on-line system that provides rigorous and cost-efficient centralised control, while at the same time seamlessly accommodating the subtle variations required for local, regional and global markets

The WordFlow concept has been rigorously tried and tested in a tough multinational market. The system's efficacy and substantial benefits are well proven.

Prior to establishing Mother Tongue Communications, its principal was a senior European Marketing Manager for a top 3 company in the Fortune 500 league, responsible for a wide range of above-, below- and through-the-line marketing collateral deployed in numerous countries across the continent.

He rapidly identified a number of damaging inconsistencies in the company's activities.

The combined spend on the below-the-line activities was in excess of $5 million per annum

The company then developed and implemented a process, similar to that of Mother Tongue Communications' WordFlow, with the following results.

Total consistency of branding, message

and corporate image and identity

Multilingual flexibility

Elimination of duplicated resources

More efficient use of manpower,

particularly at national level

Increased speed to market - enabling

in-territory staff to focus on

implementation in the field

Strict centralised control

Total accountability and traceability

Faster production times

Substantial economies of scale in

printing

Within three years the new streamlined system had saved the company $6.6 million with further savings accruing as the system was rolled-out globally.

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