WELCOME TO MOTHER TONGUE COMMUNICATIONS LIMITED
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For any company operating in international markets, the production of unified multilingual marketing collateral - whether it's a local flier or a global product launch - can be a challenging task.
Mother Tongue Communications' WordFlow is a clear-thinking and robust methodology for managing co-ordinated, multilingual, multinational marketing material.
WordFlow is an on-line system that provides rigorous and cost-efficient centralised control, while at the same time seamlessly accommodating the subtle variations required for local, regional and global markets |
The WordFlow concept has been rigorously tried and tested in a tough multinational market. The system's efficacy and substantial benefits are well proven.
Prior to establishing Mother Tongue Communications, its principal was a senior European Marketing Manager for a top 3 company in the Fortune 500 league, responsible for a wide range of above-, below- and through-the-line marketing collateral deployed in numerous countries across the continent.
He rapidly identified a number of damaging inconsistencies in the company's activities. |
The combined spend on the below-the-line activities was in excess of $5 million per annum
The company then developed and implemented a process, similar to that of Mother Tongue Communications' WordFlow, with the following results.
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and corporate image and identity
particularly at national level
in-territory staff to focus on implementation in the field
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printing
Within three years the new streamlined system had saved the company $6.6 million with further savings accruing as the system was rolled-out globally.
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33 FILGRAVE NEWPORT PAGNELL MILTON KEYNES BUCKS ENGLAND MK16 9ET
Tel +44 (0) 1234 710 969
Fax +44 (0) 1234 710 969
email: info@mothertonguecommunications.com
www.mothertonguecommunications.com